Design & Development

A design studio for food & beverage companies

SLAP is a branding and packaging design studio for the food and beverage industry, based in Düsseldorf, Germany

Tafelwein wine label design by SLAP Design Studio
Pröls Helles beer bottle label detail by SLAP Design Studio
HeatUp hot sauce logo on a salad dish by SLAP Design Studio
Country Music wine label design by SLAP Design Studio
Superdrop three-bottle orange wine gift box with illustrated wine labels
Leipziger Hell label design by SLAP Design Studio

Capabilities

We design, build and guide products and brands for early-stage food and beverage startups and established companies.

Most design agencies work across every sector. We do not. Working in one industry means we already know your shelf, your buyers and your rules, so the work is faster and sharper than a generalist can be on the same brief.

Label Design

Front, Neck & Back Labels

EU & US Labelling Compliance

Print-Ready Files

Packaging Design

Boxes, Cartons & Pouches

Dielines & Print Artwork

Shelf Standout

Brand Identity

Logo & Visual System

Naming & Verbal Identity

Graphics and Illustrations

Websites & E-commerce

Brand Websites

Online Stores

Optional Monthly Service Add-On

Recent Projects

Selected Work

A selection of food and beverage projects: labels, packaging, brand identity and websites

Pröls Helles beer bottle with its neck label on a yellow background
Brand Identity, Label Design, Web & E-commerce

Pröls Bier

HeatUp hot sauce logo on a salad dish by SLAP Design Studio
Brand Identity, Label Design, Packaging Design, Web & E-commerce

Heatup!

Our approach

Our design-led approach and hands-on collaboration help build and launch ideas into successful businesses that resonate with consumers.

FAQ

Frequently Asked Questions

There is no catch. We can quote a fixed price because we only work in food and beverage and have run these projects many times, so the scope is predictable and we are not guessing. The price you agree is the price you pay. If a project genuinely needs more than the package covers, we tell you before we start, not after. Find out more here.

A small team is the reason the work is good. You deal directly with the people designing your product, not an account manager relaying messages to a junior. Nothing gets watered down passing through four hands. You also own every file at the end, so you are never dependent on us to keep your brand running.

Book a short call and we will tell you honestly, even when the answer is the smallest option. As a rule: a label project fixes one product on an existing container, packaging design is for a range or a new format, and brand identity is for when the whole thing needs a foundation. Many clients start with a label and grow into the bigger work once they trust us.

Less than you expect, because we front-load it. You fill in one detailed questionnaire and join one kickoff call. After that you review concepts and give feedback at set points. We do not book standing weekly meetings, and we do not need you on call while we work.

The future of food will be more engaging, stylish & smarter than ever.

We often partner with early-stage and growing food and beverage startups, as well as investors in the industry. Since 2023 companies, teams and inspired individuals from Germany, Austria, the Netherlands and France have come to trust our services. Good design is not only what we are actually all about, but also what our customers appreciate most about our services at SLAP.

Citadelle Gin de France logo
Red Bull Media House logo
Superdrop logo
Leeway logo
Humbser & Freunde logo
Pröls Biere logo
Heatup! logo
Speiselokal Sebald logo

Need some ideas?

Book a FREE™ 15-minute brand audit

True Love Kisi 2021 qvevri wine label for 525 Winery, Georgia
Tafelwein Rheinhessen wine label with a cartoon character raising a glass
Country Music Rkatsiteli wine label for 525 Winery, Georgia
1470 Helles Vollbier beer label with a grim reaper on horseback

How a short call might go, for example:

We talk about your current situation and possible goals
We identify problems, concerns and questions you have
We discuss ways and best practices to set up your product or brand the way you envision it
We tie the conversation together by giving you an action step that you can implement immediately, no matter how the call goes