The design, appearance and confidence of your label (and your brand behind it) are among the most critical pieces of your marketing. It is often the first and only contact point with a potential customer, and you know the saying: The first impression counts. The alternative to your label standing out at this moment is fading into nothing.
Retail
Fact: 81% of wine buyers judge your bottle by its label
[1] Survey from 2019 by Wine.net, n=80,000
The statistic shows that packaging and visuals have a big impact, even more so than judging the quality of the wine itself.
Your wine might be award-worthy, but a cheap-looking, average label is most probably a death sentence for your wine business.
- Forgettable name and design that disappears on crowded retail shelves and wine lists
- Poor market positioning that fails to connect with your ideal customer
- Outdated aesthetics that signal “swagless” in a trend-driven market
Market-Specific Design
A good label is designed for a very specific market
Generic wine labels are a waste of good wine. Your Natty isn't generic, so why is your label? We design specifically for where your wine lives – whether it's fighting for attention in a crowded Whole Foods aisle or making a statement in an exclusive wine bar.
- Market-Targeted Design – We analyze exactly where and how your wine has to sell
- Competitor Analysis – Standing out means knowing what you’re standing next to
- Customer Psychology – Designs that trigger the “I need to try this” response
- Shelf Impact Testing – We simulate real-world environments to ensure your label pops
Our Services
Get New Labels Designed & Delivered in under 14 Days
Your competitors are still waiting for their design agency to "find inspiration." Meanwhile, you could have a market-crushing label in hand, ready to stand out on retail shelves. We've stripped away the bullshit and built a process that delivers premium results in record time.
- 14-Day Express Delivery — From concept to print-ready in two weeks flat.
- One Year Free Updates — Text and color changes included at no cost.
- Multiple Revision Rounds — Perfect your design with comprehensive feedback opportunities.
- Market-Specific Optimization — Labels designed to sell in your exact target environment.
- 100% Money-Back Guarantee — Full refund if you’re not completely satisfied.
Recent Work
Wine labels on point and in budget. No surprises.
Free of Charge
One Year of FREE Design Changes & Updates
Wine is never static, and neither should your labels be. While other agencies nickel-and-dime you for every tiny change, we include a full year of unlimited updates. No surprise invoices, no debates over what constitutes a "new design" versus a "modification." Just flexibility when you need it most.
- Adapt to Market Feedback – Adjust visuals based on distributor and retailer input without additional costs
- Update Vintage Years – Roll out new vintages seamlessly without starting from scratch
- Revise Legal Information – Stay compliant with changing regulations across different markets
- Fine-tune Colors and Finishes – Perfect your production process with unlimited print adjustments
Pricing
Your winery is your legacy. Don’t let a weak label bury it.
Both our Basic and Premium packages include expert design consultation, custom label creation for your product, full usage rights, and a 100% satisfaction guarantee.
Basic Wine Label Package
€3.997/ One-time
Perfect for brands seeking a clean, professional look with a focus on typography and layout.
- In-depth consultation to understand your brand identity and product
- Typographic-focused design with emphasis on beautiful layout and hierarchy
- Basic logo design or refinement (no existing logo required)
- Brand Color palette development to enhance recognition
- Selection of up to 3 premium fonts that align with your brand voice
- Additional neck and back label designs are included (if applicable)
- 3 rounds of revisions to fine-tune the design
- Pre-press preparation and print-ready file delivery
- Full rights to the design and source files
- 1 year of free text and color adjustments
- Optional rush service: Design to print in 14 days
Premium Wine Label Package
€6.997/ One-time
Ideal for brands looking for a distinctive, illustrated, or graphically rich label design. All points from the Basic Package, plus:
- Comprehensive brand strategy session and market positioning analysis
- Custom illustration or advanced graphic design tailored to your product and target audience
- Choice between hand-drawn illustrations, digital art, or mixed media approach
- Development of a unique visual element or pattern for brand recognition
- Up to 3 initial concept directions to choose from
- Integration of special printing techniques (e.g., foil stamping, embossing) into the design
- Mock-up creation for visualizing the label on your product
- Unlimited rounds of revisions to perfect every detail
- Extended pre-press support, including color separations and print supervision
- Production management and quality control throughout the printing process
- 3 years of free design adjustments for text and color updates or regulatory changes
- Optional rush service: From design concept to print-ready in 14 days or less
Guarantee
Peace of Mind with Our 100% Money-Back Guarantee
Not thrilled with your wine label design? Think our work is anything less than exceptional? We'll refund every cent. No questions, no bullshit, no fine print. We're not interested in keeping money for work that doesn't blow you away—that's not just a guarantee, it's how we do business.
- 100% Money-Back Promise – Full refund if you’re not completely satisfied within 30 days
- No Partial Refunds – We deliver excellence or you pay nothing
- No Complicated Terms – No hoops to jump through, no conditions to meet
- Immediate Processing – Get your money back the same day you request it
Legal Bulletproof
Don't Get Flagged by Regulators. Ever.
Wine regulations are a minefield of expensive mistakes. One missing declaration, wrong font size, or misplaced warning, and your entire production run becomes expensive trash. While your competitors are desperately reprinting rejected labels, you'll be selling product.
- Regulatory Expertise – We know every alcohol beverage regulation across markets
- Pre-Submission Review – We check against TTB, EU, and international requirements
- Mandatory Element Integration – All required info elegantly incorporated into your design
- Documentation Provided – Get compliance documentation for your records and distributors
Transparent Process
Unlimited Revision Rounds
Most agencies limit you to "one round of revisions" before the price tag starts climbing. That's bullshit. Your label needs to be perfect, not just "good enough to avoid paying more." We keep refining until you're completely confident in the design—whether that takes two revisions or twelve.
- No Arbitrary Limits – Revise until the label is exactly right, not until we get tired
- Structured Feedback Process – Clear, organized revision tracking that prevents miscommunication
- 48-Hour Turnaround – Get your revised designs back in two days, not two weeks
- Decision Support – Get expert guidance when choosing between options, not just “which do you prefer?”
No recurring costs
No usage fees, no retainer contracts
Ever had an agency hold your design files hostage until you paid for "usage rights" or signed another contract? That shit doesn't fly here. You pay once, you own it forever—all source files, print-ready assets, and production data included. Your label, your business, your files.
- Complete File Ownership – Get every single design file in editable format
- Print-Ready Production Files – Direct-to-printer data with no middle man
- Zero Usage Restrictions – Use your design however and wherever you want
- No Future Charges – One payment, then never again—no matter how successful your product becomes
Support
Experience Unmatched Support and Expertise
We stick with you from concept through production and beyond. Your success depends on proper execution, and we're invested in making sure that happens—no handoffs to junior staff, no "we'll get back to you" bullshit.
- Dedicated Project Manager – One point of contact who knows your project inside out, not a rotating support team
- Print Supervision – We communicate with your printer so nothing gets lost in translation
- Post-Launch Support – Real help when retailers or distributors request changes
- Emergency Assistance – 24-hour response time when deadlines or regulations change
Process
Here’s the journey
Most agencies waste weeks in pointless meetings and "discovery sessions." Not us. We've stripped the process down to what actually matters—getting your label designed, approved, and into production. With years in the wine game, we know exactly what makes enthusiasts, sommeliers, and casual buyers tick. Why our process works:
- No Learning Curve: We exclusively focus on F&B, so we already understand your industry
- Speed Without Compromise: 14-day delivery when you need it, without sacrificing quality
- Compliance Built-In: Legal requirements addressed from day one
- Dedicated Project Manager: No juggling multiple PMs and Designers
- Clear Communication: Regular updates without unnecessary meetings
Contact us
Book a Quick Label Audit, No Cost
Your competitors are already grabbing market share with labels that sell. Every day with a mediocre label costs you real money. Let's cut through the crap in a quick call and figure out if we can help your wine stand out and move off shelves faster.
How a short call might go, for example:
- Current Situation Analysis – We cut straight to what’s working and what’s costing you sales right now
- Problem Identification – No sugar-coating the issues holding your wine back on shelves
- Strategic Recommendations – Get battle-tested tactics that actually move product
- Immediate Action Steps – Leave with something valuable you can implement today, whether you hire us or not
SLAP Design Studio
Teams that trust in our services
Good design is not only what we are actually all about, but also what our customers appreciate most about our services at SLAP. We focus on partnering with early-stage and growing food and beverage startups, as well as investors in the industry. Since 2023 companies, teams and inspired individuals from Germany, Austria, the Netherlands and France have come to trust our services.
