Creative Brief
About this form
This is where the project really starts. The more you give us here, the sharper the first concepts come back, and the fewer rounds it takes to land the design.
Go into as much detail as you can. Links, photos, competitor examples, and rough notes all help. There are no wrong answers, and it does not need to read well. If a question does not apply to your product, write “n/a” and move on.
Not sure what a question is asking, or stuck on how to answer it? Your project manager is glad to help. Just reply to your onboarding email or use the contact details they gave you.