Superdrop Wine Importers

The Brief

Superdrop imports Georgian orange wine into Europe, a category most European drinkers have never heard of. What started with a single winemaker grew fast. SLAP named the brand, shaped its identity, and built the website and shop that sell it.

Constraints

Orange wine is a category most European buyers don’t know, so naming, labels, and copy all had to educate as much as sell. The wines’ existing labels were built for a different market and needed a full redesign for European shelves. And Superdrop sells to two different buyers at once, direct consumers and gastronomy in major German cities, so nothing could be built for just one of them.

Opening video for the hero section on the Superdrop website. This is all original content shot by us.

What we at SLAP did

Naming & positioning

The name Superdrop is ours, one of the first things settled on the project. It’s built around a specific, narrow claim: orange wine, the oldest natural wine style, sometimes called the fourth wine color next to red, white, and rosé. It gets its color from fermenting on the skins in amphorae buried in the earth, a slow, ancient process most European drinkers have never had explained to them, let alone tasted. The range included other wines early on. Orange wine is the one thing Superdrop actually owns, and a narrow, explainable category beats being a generic wine importer nobody remembers.

This is the logo on top of the Georgian landscape during the wine harvest.

Label Design

New labels for select wines, built specifically for the European market. Among them, the full range from 525 Winery, a line of high-quality amphora-aged wines: every bottle in the series relabelled. Amphora wine is a slow, hands-on process, fermented and aged underground for months.

A mixed box of 525 wines with new labels on top.

Website & Online Shop

Built the full site and a working online shop. The company needed a shop that could sell one-off, limited releases alongside a standing catalogue, and handle a case order from a restaurant buyer as easily as a single bottle for a first-time customer.

The name carries straight into how the product is sold. Individual drops go live on the site tied to a specific Georgian region, so every purchase comes with a place and a winemaking tradition attached, something most customers are encountering for the first time.

The website also is a hub for knowledge on orange wine.

We made a screenshot, but you can also visit superdrop.wine.

Photography & Content

Stock photography or a studio backdrop would have undercut the story the product actually sells: an ancient, hands-on process most buyers have never seen. So SLAP spent two full weeks on the ground instead, travelling with the Superdrop team through wineries across the country, shooting original photo, video, and social content exactly where the wine is made rather than staging it after the fact back home.

Most small wine importers run with whatever photos the winemaker already has, often a quick phone shot taken at the vineyard. That reads as amateur, and it undercuts a premium price before a customer even reaches the label. Every bottle in the Superdrop range got its own studio shoot instead: continuous lighting, one consistent setup across the whole catalogue, so the shop looks like it belongs at the price it’s asking rather than borrowing someone else’s snapshots.

Product photography for the online shop.

The beautiful landscapes of Georgia.

The professionals are obviously discussing wine.